Brand power has become the new star power
Movie Studios, Music Studios, Celebrities (music artists, athletes, actors and community leaders) they all know what it takes to survive and thrive in today's socially directed, mobile connected world. It begins with their fans and ends with their brands. Today's always-on new media technologies present significant opportunities and challenges for celebrities and those who produce them. Building, managing and maintaining a loyal community of adoring fans has become too big a job for even the savviest publicist. It now requires a team of digital, social and mobile experts with deep experience in loyalty marketing.
